Thanks for All the Fish

I'd like to begin this by extending my heartfelt gratitude to everyone who has graced me with their presence over the past four years. To all the employees and contractors I've had the pleasure of working with, thank you for your hard work and dedication. To all of our clients, thank you for trusting us with your ideas from the early days. To all my friends, acquaintances, and unsuspecting first dates, thank you for believing in me and listening to me figure out how to do this thing. I couldn't have done this without any of you.

Diglactic started just over four years ago as a pipe dream. A boy's dream. I had wanted a business my entire life.‍

The concept was simple, but cemented over time: be a better agency. The truth is, most agencies suck. The structure of an agency is such that they are incentivized to outsource your work to lower-paid less-skilled contractors, while you and your project bear the cost. And then there's the flexibility: the very thing that makes many agencies an enticing business proposition is the same thing that keeps them uninvested: companies, agencies, and projects come and go.

We wanted to be better than that. We were better than that. Yes, of course we had profit margins, but many times there were none. We were also crazily invested in all of our projects, often out of spite for the industry. The agency that wasn't an agency.

Have you ever cared so much about something that it eats you alive? Put simply, this is the story of burnout. Yet I'm incredibly proud of what we've collectively accomplished over just a few years. Since you're reading this, I hope you've benefited in some way.

So what's next? If you're a current client, we've already reached out with next steps, and we'll be working with you to transition your project on to the next team. If you're a curious reader, our last day of business as an agency will be Friday, October 20th, 2023. (We're winding down projects even sooner for the sake of logistics.) After that, we will have limited consulting hours available.

As for myself, I will continue to do what we've always done: build damn good products. This time, just one.

Onward,

Sheng Slogar